Sport demonstrates what the circular economy needs: teamwork, endurance, and clear boundaries. Dr. Prisca Zammaretti (SAQ) and Virve Resta (Canton of Bern) explain how to engage stakeholders, manage uncertainty, and maintain quality under pressure. They provide concrete examples from the market – from product development to the food network – and offer clear advice for the next generation at the end.
They show
- Sports principles as a blueprint: teamwork, endurance, and boundaries enable real change.
- Engaging stakeholders: shared goals, clear roles, and visible incentives.
- Removing market barriers: addressing uncertainty and costs openly, starting small, measuring impact.
- Maintaining quality despite turbulence: upholding standards, stabilizing processes, innovating purposefully.
- From practice: concrete projects and the Bern RegioFood Hub as a network show how to get started.
