During the Football European Championship, Bundesplatz Bern becomes a stage for sustainable transformation. Hannah Sutter and Marc Heeb, co-project leaders of Host City Bern, report in the Circulator Talk how they organized the largest women's sports event in the city. Around half a million people were involved. With sustainable measures and the courage to face doubts, a statement was made. This conversation shows how the Bernese ball magic has changed Bern and women's football.
They show
- How they created an unforgettable overall experience for everyone
- How they assembled the dream team for the event
- What role sustainability played in event planning
- How they considered the interests of the Bernese market
- Why real change requires courage, humor, and breaking with old thought patterns
- How job sharing in leadership positions not only works but strengthens organizations
