For a healthy planet and a strong society, we all need to participate. This point is agreed upon by Andreas Renggli from the agency Polarstern and Manuela Angst from Bern Welcome. Both of them encourage people to make more sustainable choices in communication and tourism. In this talk, they share the challenges they currently see, how they are addressing them, and why Bern has great potential for strong collaboration.
They show
- Why true sustainability in tourism requires a balance between guests and locals
- How companies can communicate credibly even in economically uncertain times
- Why quality and longevity are the strongest arguments against a throwaway society
- How large events can be used to promote social values such as equality
- Why conscious consumption and trust in one's own path are the keys to personal success
