Sustainable Consumption in the Mainstream - Corinne Grässle and Julia Binder Show Us How

How do we need to rethink economy, consumption, and politics so that sustainability becomes a mainstream topic rather than a niche issue? Corinne Grässle from Clima Now and Julia Binder from IMD Lausanne discuss system thinking, circular business models, and a new political culture in the Circulator Talk – with practical examples, personal stories, and bold answers to the most pressing future questions.

They show

  • Why startups and corporations can make the change possible together
  • How Circular Cashback and Servitization redefine consumer behavior
  • What the political project "Expedition Future" can change
  • Why marketing is the missing lever in sustainability
  • How system thinking helps to pull the right levers
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