Nuclear waste? Soft landscapes? In this conversation, Ursula Grunder (SAQ) and Danielle Quaile (Girsberger) show how the circular economy only scales when it is thought of as a business case – from americium recycling in smoke detectors to soft seating with up to 95% recycled content. Concrete leadership levers, remanufacturing, and customer benefits instead of just compliance.
They show
- Business case instead of compliance: This is how the circular economy really pays off.
- Turning "nuclear waste" into a valuable resource: Americium from smoke detectors back into the loop.
- Remanufacturing extends life cycles: Furniture like new – plus ~20 years of use.
- 95% recycled content in use: Soft seating as a scalable customer case.
- Transferring team & coaching: What sports leadership brings to companies.
