Imagine this: You buy a dish brush, use it once – and it's broken. Yet it carries a sustainability label. In this talk, Elena Schwendener (Lyreco) and Nicolas Saladin (Edi Baur AG) discuss why pure recycled material quotas often lead to poorer durability – and how design sprints, clear CO₂ facts, and fair prices enable genuine resource conservation instead of a label jungle.
They show
- Durability beats quota: Recycled material only where performance & lifespan are right.
- Less certificate chaos, more clear data: CO₂ balance as a basis for decision-making.
- Design sprints: interchangeable minds, save packaging, sensibly use ocean-bound plastic.
- B2B pays moderately more – if function & price can compete with conventional.
- Circular production is feasible without the end customer paying extra.
