How Museums and Educational Institutions Drive Sustainability | Denise Tonella & Rico Travella

Denise Tonella and Rico Travella discuss how museums and universities can shape the necessary cultural shift for a sustainable future in the Circulator Talk. Discover why the circular economy is not a new phenomenon, but a return to historical values, and the role education plays in conveying responsibility. The conversation highlights how history and innovation can create the 'new normal' of a circular society.

They show

  • True sustainability requires a mindset shift across society.
  • Historically, the circular economy was the absolute norm and necessity.
  • Museums serve as anchors of authenticity in a world of fake news and misinformation.
  • Why only the right context and the right stories give true meaning to a historical object.
  • Why future professionals need less rote learning and more judgment competence.
  • True happiness lies not in quantity, but in the 'right' things.
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