Design as a growth driver: Michael Fahrni and Michel Hueter show how good design starts with the problem, places the user at the center, and thus brings together quality and circular economy. Using Swiss examples (Heiniger, Thermoplan, QWSTION), it becomes clear how lifespan, material innovation, and hygiene-by-design create real advantages. Additionally: simple career tips and why Switzerland's dual education system is a real lever.
They show
- Design begins with the problem, not the solution – this creates value.
- Quality beats price: over the lifespan, it becomes cheaper.
- Excellence from sports: Discipline + focus = measurable impact.
- Swiss examples: Heiniger (durable), Thermoplan (hygienic).
- Career lever: Dual system + material innovation instead of greenwashing.
